Friday, November 27, 2009

Here we are now, Entertain Us!

Entertainment used to be for the most part a pleasure most people enjoyed almost for free. People would tell tales around the fire, sing songs that had been passed through the generation, and drinking alcohol or other narcotics they produced themselves. This is how it was for most people until the beginning of the 20th century. By then there was already a leisure class that had enough money to listen to symphonies, watch theatre and buy books. Somehow, though, these simple pleasures became too simple for us and we started demanding more complex ones. New inventions at the start of the last century like Cinema, radio and later TV suddenly made the old forms of entertainment seem fairly quaint. At the same time literacy became more widespread as a result of investments made in education in the Victorian era which meant there was a ready market for tabloid newspapers and cheap paperback books. Then there was the development of copyright which meant that songs, books and designs could suddenly be “owned” by the people that produced them and they could effectively charge other people to experience them.

Today, people in the music industry speak of copyright as if it was some sort of universal law that has existed through the ages but it really only came into being in the last number of centuries. The US complains that counterfeit CDs and DVDs can be bought on the streets of places like Mexico and Vietnam but the truth is that the US didn’t grant copyright protection to foreign artists until the 1890s. Before then, the idea that music could be “owned” was a novel one. The ancient Greeks believed that music was a gift from the gods that was channeled through certain individuals (and birds) and this persisted right up until the era of Bach and Mozart (who I’m listening to right now). It wasn’t until Beethoven came along and decided that his music was expressing his own personal tortured, conflicted feelings that the idea that music belonged to anyone came into being. His life coincided with the development of sheet music which made music accessible to people who didn’t live in the cities where professional musicians played but also had serious commercial possibilities that were easily exploited, especially as a few people controlled the printing presses and was allowed in many cases only by royal decree which was often granted with arbitrary, Simon Cowell-like capriciousness. The power of copyright increased further with the invention of the gramophone, which gave people the ability to hear high-quality recordings, though at a price. It also precipitated a shift from music being composer-orientated to being performer-orientated which happened fairly suddenly… Gerswhin and Irving Berlin were more famous than any of the people who performed their work, but who knows who wrote most of elvis’s songs? Then there were improvements in recording technology that meant that the version of a song that appeared on an album was pretty much the definitive one, as anyone who’s tried to play Stairway to Heaven themselves will know.

By the time that song was written, chinks in the armour of copyright were starting to appear. Magnetic tape, which was originally invented by the Nazis to broadcast fake speeches (I’m indebted to Mr. Stephen Fry for this historical nugget) suddenly became available to almost everyone and allowed them to copy records and later CDs and share them with their friends, much to the consternation of the music industry, which started printing little skull and crossbones on LPs emblazoned with the words “Home taping is killing music… and it’s illegal” The latter was certainly true, but it wasn’t as if the people losing out were all that law-abiding themselves, except for maybe Cliff Richard. As for killing music; well, just watch TV on any given Saturday and see how many people want to make it in the music industry. Go to any singer-songwriter night or any karaoke bar and you’ll realize that the desire to perform music hasn’t been killed by the existence of magnetic tape… or mp3s.

I have over 20,000 mp3s and WMAs on this computer I’m using right now, and at most 10% were purchased through legitimate channels. The rest were ripped from other people’s CDs or copied from their hard drives. I realize that this makes my a criminal, but the idea that I owe the music industry in the region of €19,000 isnt that acceptable to me. A lot of the music I have is stuff I’m happy to have, though would never have paid €20 for a CD of. Also, the idea that I’m somehow “stealing” music is a bit ludicrous, as it’s not something that can really be owned in the way that a car or a tube of toothpaste can. Who owns the music of birds, for example? Is it the birds themselves, or do we own it because we define it as being music? (Music industry lawyers would define birdsong as “public domain” music). I watched that youtube flick of that obnoxious prick Kid Rock attacking people who download music illegally saying in his arrogant, pompous way that downloading music was the same as stealing a computer. Well, it’s not, actually. If you go into a computer store and manage to steal a computer, the shop loses the money it invested buying the computer, whereas the musical artist, if you could really call Kid Rock that, only loses the money they would have got if the album had been downloaded legitimately or purchased as a CD. It’s not rocket science, Mr. Rock. If you hadn’t been drinking whiskey from the bottle when you were 17 you might realize how fuck-headed your argument was.

His passionate defence of copyright would be even less palatable if I thought he knew about copyright is abused in the natural world by companies like Monsanto, who are able to “patent” new forms of life and then charge anyone who’s crops cross-breed with new varieties. It is horribly ironic that rich kids who are able to afford fancy computers with fast internet connections get away with breaching copyright while poor farmers in India are held to the letter of laws that they had no part in making, but the plight of those farmers is the result of taking the principal of copyright to it’s ultimate conclusion.

Actually, CDs were one of the great rip-offs in history. The record companies had the technology to digitize music but needed to come up with a way of packaging it and selling it to consumers, who would be forced to buy a whole new machine to play them on, even though they already had perfectly good machines called “turntables”. Even though CDs didn’t cost any more than records, they charged more because they were using the extra money to promote CDs by saying they were unbreakable, would last forever, sounded even better than hearing music live and lots of other patently untrue stuff. They made an awful lot of money by getting people to buy their whole record collection again, though now it’s coming back to haunt them with the ease and speed of modern ripping technology.

To be fair, the cost of legitimate downloads has come way down in price, though this is mainly because the music industry realizes that they were fighting a losing battle against a new technology. I do buy some music legitimately. I have a subscription to eMusic, which supports up-and-coming bands on smaller labels, and charges way less than iTunes, though the price differential is narrowing. 7digital and Amazon have the same range of stuff at cheaper prices. A new album on 7digital costs only €7, which is little more than the cost of a daytime cinema ticket, which average at around €5.50. 20 years ago, a new LP cost 7 POUNDS, at a time when a daytime cinema ticket could be had for around £1.50. True, LPs used to come in big, shiny folders but they also used to get scratched and worn down through overplaying. You’re probably also aware that downloading music through peer-to-peer networks puts your computer at risk of being infected and unless you’re a techie this can be extremely expensive to get fixed and it can work out cheaper just to buy the mp3s legitimately. One p2p network that’s reportedly fairly safe to use is called Shareaza. Of course you can also stream videos for free on youtube, or music on spotify for a reasonable price, though you need to have a fast web connection all the time to do this. Copying other people’s CDs or music from their hard drives onto your computer is a far safer proposition. Your computer doesn’t really know who bought the original CD. Some new CDs are rip-proof, although only until someone comes along and develops a new technology to overcome this. Until recently iTunes used to cage their mp3s with Digital Rights Management software (DRM) so they couldn’t be copied, but they were forced by commercial pressure to change this. You still can’t use an iPod as a portable hard drive, so if you are in favour of sharing music a Zen, a Zune, or an Archos makes far more commercial sense, as buying a portable external hard drive will set you back at least another 50, as well as giving you something else to carry around; worry about losing, and increase your carbon footprint.

I can’t make the decision for you on what it’s defensible or not to download illegitimately. I do know that most established musicians don’t need the money all that desperately. I was pretty aghast to find out that Jimmy Page had someone who was trying to make a few bob selling knock-off Zep CDs arrested. This is a man who, in his musical prime, used to throw TVs out windows, fly around in his band’s private jet and have sex with more or less any young female that caught his eye, and now lives in a huge country estate. When his band were together, there was a progressive taxation system that forced the rich to pay at a far higher rate than the poor, but this system was smashed in the Reagan-Thatcher years and now they pay only slightly more, or less in the case of people with offshore accounts, like Bono. This soi-disant savoir of humanity actually moved his money away from Ireland, which is a bit of a tax haven itself, to the Netherlands, where taxes for artists are even lower. Then there’s Metallica, whose base player, instead of thinking how lucky he is to have made all that money playing bass in a heavy metal band, invests all his money in art to make even more money, and chastises those who download his music illigetimately.

Then there are those artists who aren’t alive anymore and whose estates receive the royalties. The “estates” in question often compromise people like Yoko Ono, Heather Mills, Courtney Love and other people who contributed nothing to lives of the artists in question. What’s worse, Ms Love fought for years to take money away from the other 2 guys in Nirvana who actually helped to produce the music and then gave all the money to some Bernie Madoff –like character who lost it all. Whether they still need our continued support is at least a matter for debate.

In the case of classical music, which makes up 11% of CD sales, the composers have generally been dead for hundreds of years. Most of the money from CD sales goes to either record company executives, conducters and soloists, while the rest of the people in the orchestra get paid fairly dismally.

It is worth supporting up-and-coming bands. Many people who make music aren’t entirely in it for the money, though they can make better music if they can focus on it entirely and don’t have some shitty day job to go to. I’m hoping that many bands will follow Radiohead and sell directly to the consumer, taking both record companies and the likes of iTunes out of the equation. While most of the really great music that’s been made has been made against the wishes of record companies who feared it wasn’t commercial enough, all of the really bad music that’s been made has been made in record company’s pursuit of the bottom line. The relationship between art and commerce has always been a messy one that may be heading for a painful separation. On the whole iTunes is probably fairly bad for music. On the positive side it does make music available to people who might not have had access to it otherwise. On the negative side, it prioritises tracks over albums and is turning music back from an album-orientated medium to a single-orientated medium, which is tragic as many of the great works of art of the last 40 years have been albums and it’s often the more obscure tracks on albums that are the most enduring.

It won’t have failed to come to your attention that seeing artists in concert has become way more expensive than buying on of their CDs. Twenty years ago it cost around the same as a CD, or twice as much as an LP, to see an established artists, now it can cost ten or more times the cost of downloading an album legitimately, and that’s before you buy the horribly overpriced soggy chips, warm beer, tacky souvenir t-shirts and washing powder to get all the puke stains out of your clothes. I think it’s good thing that people still want to see live music as it represents a desire for authenticity on some level and a desire to connect directly with an artist. On the other hand, I think some artists are compensating themselves a little too much for the loss of revenue from CD sales by charging over €100 for a concert ticket, especially when the bands in question are often 70’s and 80’s bands who bring out a best selling compilation box-set every year.

I’ve been to Electric Picnic a few times (not to put too fine a point on it, but , there are way too many skangers at Oxegen) but never felt tempted to try to sneak in for free, as it’s reportedly fairly easy to do. Even though I felt the tickets probably were slightly over-priced I still think it’s worth paying to see musicians whose music has genuinely enriched your life. On the other hand, I didn’t spend all that much on having my fortune told, getting a full-body massage or getting married in that plastic church. I did get henna’d …by myself, though I have to admit my work isn’t of a professional standard.

I have snuck into a few movies. I think it’s one of the few advantages of having soulless multiplexes instead of the charming fleapits that were still around when I was growing up. It was something I started doing in college and should have grown out of but never did. It involves spending a lot of time in the bathroom. Again I try to support films that were made by people who have a genuine love of the medium rather than just wanting to make more money. I don’t feel bad about about not supporting Hollywood studios who; in the case of the first 2 Star Wars sequels I’m actually proud I didn’t give George Lucas any of my money. Since the Reagan era, the Hollywood studios have been owned by conglomerations that are focused entirely on making money. For example, Universal Studios is owned by Vivendi, a French firm that started out in sewerage management. They invest so much money in marketing and promoting their films that they really can’t take any risks which is why so many movies are formulaic; even when an original idea manages to get made into a movie it ends up being sequelised and threequelised. Some good movies still get made, though when you pay to see them in the cinema not all that much money gets back into the hands of people who actually made the movies. Most of the money goes straight to the cinema, then a huge proportion goes to marketing movies. Another big chunk ends up as profit for the conglomeration that invested in the movie in the first place. Of then people who are involved in making movies, the actors get paid the most even though many of them are talentless idiots whose fame is a product of the same publicity departments that people fund by going into the cinema and paying to see actors with star power. The people who actually create movies, the writers and directors, actually see very little of the money that you slap down at the box office, though some of the more established directors and a very small number of writers can still “open” a movie.

People still pay quite a bit to watch movies at the cinema because of the whole experience of queuing outside, buying popcorn and fizzy drinks which can make the whole experience worthwhile even if the movie isn’t that good, which is why movie theatres can still charge such crazy prices; though relative to a concert or a fancy restaurant they still represent fairly good value for money. After all, it was during the original great depression that cinema first took off as a medium, swinging wildly between uplifting entertainments like Gold Diggers of 1933 to gritty dramas like The Public Enemy. Video stores, however, are seriously feeling the pinch, although it has to be said they were charging some insane prices when they were able to get away with it. Last year it cost as much as €5.75 to rent out a DVD for one night, though they cost only around double that to buy at retail prices. Right now they cost €2 which works out at 50c apiece if you bring 3 friends round, and a profit can still be made at that price. Trouble is, from the video stores point of view, that if you want to watch a movie in the comfort of your own home, you can pretty much do it for free on the internet. In the US they have something called Netflix which lets you stream loads of movies with near-perfect picture quality for a mere $5/month, though there’s no sign of that being introduced here. Instead, to watch movies online, you have to go onto shady websites like theonlydevice.com and watch-movies-links.net… because they have to keep changing their name to avoid being caught by the entertainment industries lawyers. They may have changed these names, but you’ll still be able to find them by doing a google search. Now that movies can be rented for a mere €2, it’s debatable whether it’s worth putting up with the crappy picture quality on most of these sites, though they do have the advantage of being online almost as soon as the films are released theatrically, or even before in the case of movies that are released here weeks after in the states, or leaked from the festival circuit. I’m hoping some movie makers will follow the Radiohead route and release their movies online, though it’s probably a more challenging proposition technically. I watched an excellent movie called Humpday online recently and enjoyed it so much that I wished I could have paid for it in some way, but right now the only channel through which I can do this is waiting for it to come out on DVD here, and then they’d only get a very small chunk of the €2 I paid there.

I don’t know why people buy DVD box sets of TV shows. Some bright spark wrote a big article in the Tribune saying they were the new books, citing as evidence that some people keep them on their bookshelves. There is the advantage that you can watch shows without any ads for stuff you don’t need, although apparently you can get fancy hard drive recorders that can tell when the ads are coming on and refuse to record them, or just let you flick through them even quicker than you could on VCRs. Or you could just stream them online, on sites like tvduck.com or tvlinksdb.com. I imagine that because over the last 10 years there’s been so much superior stuff on TV to the cinema that people want to pay for TV in some way other than buy patronizing advertisers which is indirect at best. Having said that, it’s hard to see how anyone can justify the cost of paying €500 for the complete Friends on DVD, which is what it cost when it first came out, though now it can be had for around a tenth of that price.

Some people still read books even since DVD box sets were invented. After all, you’re reading this one right now, although it’s available online as well. They’ve proved pretty enduring, as they offer something that TV and movies don’t. Jean-Paul Sartre called reading a novel a “free dream” though I actually think that’s a more apposite description of a movie, which is experienced fairly passively, unlike books, which really demand some active participation and allow you to exercise your imagination. I’m reading The Kite Runner like millions before me, but my experience will be different from everybody else’s as the way I visualize the novel will be different. If I wrote a random sentence like “my cousin visited a lawyer last Saturday ” it would conjour a different image in the mind of everyone who read it, depending on whether they have cousins and what they look like if they do, what they imagine my cousins look like of if I had any or just made that statement up, whether they have ever been to a lawyer themselves or just seen them on TV or movies, what they were up to last Saturday, where they live and what the weather was like where they were… the permutations are almost infinite.

Though not everyone has the concentration to read books and some people basically just find them boring… one survey said that one in four people read no books at all, while 50% of people read less than five a year; if you do enjoy them you are fairly lucky as it’s a pleasure you can enjoy almost for free. It certainly costs a lot to buy new books in hardcover, though relative to a lot of other things the price has come way down. Paperbacks on the other hand have been getting cheaper all the time, costing around the same as they did 10 years ago while everything else has hyperinflated. It can work out cheaper to buy a paperback than to see a movie at night, and it generally takes several times longer to read a novel, though it does make more demands on you. And you can always go to the library and get them for free, though if you want to read the new Dan Brown novel, for example, you could be waiting a while for everyone else to finish with it. Libraries became a little bit unfashionable in the 90’s and early noughties as paperbacks became cheap and bookstores suddenly became sexy, offering coffee and comfy chairs to sit on, 2-for-1 deals, soft classical music, etc, though now times are tougher libraries are seeing a rise in membership. You can also find books cheaply in charity stores and second-hand bookstore though some of the latter are struggling to survive in the age of the world wide web. Classic books suddenly became extremely cheap overnight in the 90’s with the collapse of the net book agreement which was basically a cartel between bookstores and publishers.

While books are a lot cheaper than they used to be in bookstores, they are still cheaper online, although not so much if you live here in Ireland, where Amazon charge a ludicrous £4 per book to post to. There’s an American store called Better World Books which gives it’s profits to a third world literacy fund and only charges $4 to post to here, though they don’t have the same selection as Amazon. Even so, it often works out cheaper to buy on Amazon than buying books in bookstores here, even if as much as 99.75% of the cost is taken up by postage. Of course you can also do what previous generations did and share them with your friends, or, if that’s a bit 20th Century, go onto bookcrossing.com and pass books onto others by leaving them in random places. Or donate them to charity shops and write your email address on a random page.

Setting up a reading group is a cheap way of socializing with people of common interest, though finding the people and agreeing on a book to read can be difficult.

I seriously don’t see the point of an ebook reader. I actually had a mp3 player which had a very basic ebook reader for over a year but I only managed to read 2 books on it ever, partly because it used to break up words at the end of sentences, mainly because it used to hurt my eyes more than reading a real book. The new generation of ebook readers from Amazon and Sony are reportedly easier on the eye but the prices are a long way from being competitive. Unless you read a book a day which only college professors allegedly do, it’ll take years to pay off the cost of buying one at current prices, unless you only read books that you download for free from the wonderful project Gutenberg. It’s possible to read them straight of a computer screen as well though that’s an even bigger strain on your eyes. None of the arguments in favour of buying one seem to stack up to me. If you are going travelling and don’t want to carry too many books around, the best solution is to only carry one at a time, rather than be worrying about having all your books on your ebook reader stolen. It’s one of the pleasures of travelling to find a book that you really like in some random place. In any case bookstores can be found almost everywhere there is electricity. Then you have some another really valuable possession to worry about as well as your camera and your mp3 player.

Before literacy became widespread and films and TV were with us, literature was mostly performed orally. We don’t have many of the old Spalpin Fanachs around though we do still have live literature in the form of theatre. To be honest, I don’t go there as much as I used to when I was in college when I used to get a student discount from a price that wasn’t that excessive in the first place. I remember the Everyman theatre in Cork used to have a pay-what-you-want night every week which seems impossible pre-Celtic Tiger now. It’s kind of understandable as prices have gone up everywhere else and being an actor is a notoriously fickle profession. There’s this other place in Cork called the Opera House which doesn’t really look like an Opera House from the outside and only has room for thirteen musicians in the orchestra pit. Recently they had a live webcast from the metropolitan opera in New York and charged more to see it than the cheapest seats cost in the real Met, though those cheap seats are effectively subsidized by the people paying $400 up in the front. Its cheaper to see Opera in a lot of European countries where the government subsidise it a lot and it’s not considered as hoity-toity as it is here.

I used to play a lot of video games when I was a kid but sort of lost interest in my early 20’s and now only play the ones on my phone and ones I can get for free on the internet. I have no idea how much wii, playstations and Xboxes cost or how much value for money they represent. From a parents point of view, they help keep your kids off the street though they can distract them from their studies as well… that certainly happened me. That was before the weird sub-world of online gaming that exists now, where people pay gamers in Eastern Europe to be their opponents and buy online identities… or The Sims or Second life where people spend real money on virtual stuff… it’s all very weird to me.

On the other hand, I’m totally into social networking. It’s a way you can have fun without spending any more money than the price of a computer and web connection. I have accounts with Facebook, MySpace, Bebo, Fubar, HotorNot, Speedate and probably some more that are dormant though I really use just use facebook nearly all the time these days. I can see why some people don’t like it… they are afraid of getting addicted though it’s a bit too late for me to worry about that. There are issues relating to privacy as well, I’ve given access to all my personal details to anonymous people who’ve set up some application that’s given me 2 minutes of amusement, though I can’t really see what they can do with it. Giving people your credit card number to people is something you really do have to be careful about. Actually, having a credit card at all is something you have to be careful about. I’ve got into credit card debt only once but I’m someone who’s pretty careful with money as you can probably tell by now. They cost very little to have relative to the amount you can save online as you as you stay out of debt. I still have a €2000 limit that I’ve had since the Celtic Tiger years, I got it extended from €1000 simply by writing “inflation” where they asked me to cite a reason for this on the application form. When I originally applied for one, I was unemployed, but the bank just told me to leave the employment details blank on the application.

You can also save a lot of money on phone calls by using Skype or yahoo messenger and getting all your friends to do the same. I used to live with some Bulgarian guys who were contacting their relatives back home all the time that way which was great from their point of view. As it’s a relatively new technology there are still a few kinks to be ironed out and calls can break down all the time but it’s still amazing to be able to see and hear people who could be in a different continent for whatever you pay to go online. You can also send 300 free text messages from the web if you are on meteor, with no strings attached… other providers have similar offers.

Though I spend a lot of time fooling around on dating sites, I’ve never had that much luck when I’ve met up with people in real life. Oddly enough, I’ve had more luck just meeting people in bars and nightclubs. It still goes on, though apparently one bar is closing every day at the moment. It’s hard to feel sympathy for a lot of them who are basically drug dealers dealing in a legitimate drug that harms a lot of people. They were making a huge profit before the celtic tiger years started and an even bigger one afterwards… it seems we used to drink so much because we were so poor and had nothing better to do, then we drank so much because we had so much money to spend. One bar-owner in the village where I grew up was asked if she and her husband made a lot of money a night when people were spilling out onto the pavement as it was so busy. She said they didn’t make any more because they had to take on extra staff. Another local bar gave me a job the summer my father died as he was a popular local figure and it looked good for them. They paid me a fifth of what the minimum wage was when it was introduced eight years later. Prices did increase in those years, but not by 400%.

Though people are drinking less in bars, it doesn’t mean we’re drinking less overall. If anything, we’re probably drinking more as booze has got so cheap in supermarkets since the lovely Ms Harney abolished price controls. It really makes more economic sense for people to buy cheap supermarket booze, drink it at home where they don’t have to go outside every time they want a fag and then hit the clubs later. Its really hard to blame them as the mark-up on booze in bars is so outrageous. I think the country is going to become more like France where people have their friends over for wine rather than paying almost €5 for a beer in a dismal bar. Sadly, though, the reason many people drink booze is to get away from their families. There are other ways of altering your consciousness as Homer Simspon discovered that time Moe wouldn’t spot him a drink, though most of them are of questionable legal status. It’s pretty stunning that the government were planning to outlaw energy drinks like red bull when people need them to do all the work they need to do to pay off the mortgage… and a lot of them basically don’t work anyway. There are products that you can get in health food stores that really aren’t that good for your health except in the sense of raising your spirits for a short period of time. I take Guarana before going out, a natural herb that’s basically a purer form of caffeine that the Incas used when they were carrying all those rocks up the mountains to build Machu Picchu. Though it’s contained in a lot of expensive energy drinks you can get it way cheaper by buying it in tablet form. They actually sell it in Tesco’s as if to underline how unambiguous its legal status is, though the quality is poor and you’re better off getting it in Holland and Barrett. Funnily enough I found it hard to get in the US where I could only find it in some energy tablets that contained a whole load of other natural stimulants that I’d never heard of. Surprising, as people have a more fast-paced life there, for the most part. When I was travelling around there on the bus, they used to sell tiny bottles of energy drinks for $4 apiece, which I suspect was somewhat of a rip-off as the benefits of some of those herbs are unproven. Another really cheap way to get an energy boost is to eat raw root ginger. Not everyone can do this as it has such a strong, acerbic taste but if you can handle it it’s worth the brief stinging pain.

Red Bull doesn’t give me wings; it doesn’t work for everyone and just makes me feel a bit dizzy. As for non-legal stimulants, the fact that they’re not legal doesn’t stop people from taking them but it does make them way more expensive than they would be otherwise. Having said that, in spite of all the danger money that accrues from having to pass through so many middlemen, marijuana is still cheaper than beer as it takes so much less land and energy to grow, at least in places like Morocco where it grows naturally. Unfortunately it’s illegal to export it and the powers that be move heaven and earth to stop that happening and people use thousands of watts of power to grow hybridized varieties which are far more dangerous than the naturally grown form of the drug… and you never know how strong the drug actually is because nobody is obliged to tell you the THC content as they are with alcohol. It’s a mad situation that allows criminals to take money that would go into the taxation system if it was legal, it could also be labeled properly and people wouldn’t inhale toxic levels of THC anymore… but it would be tantamount to admitting that government policy has been misguided all this time, and the criminals would find some other area to ply their trade. Ironically Salvia is legal here and the government has no plans to outlaw it even though it’s just as likely to cause psychosis as marijuana and way more addictive. Asking whether it’s cheaper than alcohol is a bit of a non-sequitur as it offers a totally different sort of high. I bought some once paying €20 for what was supposed to give 2 hits but I only used a tenth, shared it between 4 people and 2 of them went completely off their faces. LSD and ecstacy have reportedly become really cheap though they are 2 drugs I’ve always been a little afraid of. LSD is a really hard drug to police as it can be made in home made laboratories and disguised with ease, though that doesn’t stop the government from trying. Ecstacy has also gotten cheap as it’s not nearly as popular as it used to be in the 90s and nowadays only skangers use it. It often gets cut with other substances and can lead to long-term depression as well. Cocaine is going to be horribly expensive as long as it remains illegal, though that’s not such a bad thing as it makes the rich idiots who take it even more obnoxiously self-absorbed than they normally are. Having said that, I’d rather people didn’t have to risk their lives carrying it inside their stomachs and that you could buy it in certain bars for a huge cost so that all the coke-heads would be confined in one space… I don’t see it happening in my lifetime though.

Although I can see the point of coke, which is that people tend to be impressed by confidence regardless of where it comes from, I can’t for the life of me see the point of tobacco. I’m given to understand that people generally start smoking in their teens because school is so boring that they need something to look forward to, even if it’s just a brief respite from the craving they have for nicotine. I was really bored at school as well, but my father had a really chronic smoking problem and he would always become frighteningly edgy when trying to give up tobacco. I realized the only way I could avoid ever being like that was never to get addicted to tobacco in the first place. Then there was the health warnings on boxes of tobacco, which have got way less subtle and more prominent since… the way it’s going in a few years there will be a box that says “Smoking Kills” with the brand name in the corner, though forbidding them does make them more appealing to some teenagers. Part of the reason that tobacco is such a drain on people’s income is that the government taxes it so much, although the taxes barely pay for the health care costs of the 50% of smokers who get lung cancer, heart disease, emphysema or any of the other manifold diseases that smoking causes. On the other hand, smoking probably saves people the cost of being in a nursing home later on in their lives. Smoking is one the worst things for the environment as tobacco sucks nitrogen out of the soil the same way watching Home and Away sucks brain cells from your head. As nitrogen is one of the 3 main elements of life, this isn’t a good thing. We don’t grow it here in Ireland as it’s not dry enough and our soil is too fertile to piss away on a poisonous drug like tobacco, so it has to be imported from places like Virginia and Tennessee where it used to be grown by African-American slaves and now gets grown by Mexican wage-slaves.

If you are unfortunate enough to be a smoker, huddling around outside in the rain under one of the outside heaters while everyone else enjoys the tobacco-free atmosphere inside the bar or workplace, all isn’t lost. You can buy nicotine patches, which can potentially save you a fortune in the long run, and there are all sorts of other treatments like hypnotherapy which can help many people. There are plenty of websites and helplines to help people with tobacco addiction. It’s often said that nicotine is more addictive and harder to get off than heroine, having been addicted to neither I really can’t say. I did read a survey in the Irish Times that said that 3% of Irish teenagers had tried heroine while “only” 0.5% got addicted; which implies that tobacco is more addictive, as more than 1 in 6 of us are hooked on it. So why aren’t we allowed buy Heroine when we’re 16? I suspect it’s because heroine causes people to become lazy, listless drop-outs whereas tobacco gives people who work in factories and other boring, dead-end jobs something to look forward to. If they die before retirement age, replacements can always be found.

It’s odd that such a great evil was tolerated in Ireland for so long when almost every other form of pleasure was frowned upon. It’s true that it doesn’t say anything about smoking in the Bible, which was written thousands of years before tobacco reached Eurasia, although you would think an omniscient deity would have known about it and warned people against it. The people who wrote the Bible clearly did have issues about sexuality which is why our extremely catholic nation used to throw women who got pregnant outside marriage into virtual prisons where they did other people’s laundry all day; why we didn’t legalise the pill till the 80s, and why so many of us still have so many hang-ups today. It wasn’t always like this; the ancient Celts were among the first to realize that women had a libido which they celebrated by creating Sheela-na-gigs. In fact, right up until the famine, we used to have a fairly easy-going attitude to sexuality which later got the blame as we were perceived to have been horribly over-populated. Logically this should have caused us to welcome contraception when it came around, but as late as the 90s one Irish supreme court judge referred to condoms as being “filthy”, though fortunately they were reasonably legal by then.

Contraception makes what used to be a potentially extremely expensive pleasure extremely cheap in monetary terms. The pill ensures that an expensive bill for the evening’s entertainment won’t arrive in nine months time, condoms can save us from a lot of the medical bills and funeral expenses that come with some of those many STDs out there. This is one of the few times in history that you can get sex for free…at least as long as you are an attractive young woman. For the rest of us it still involves a lot of drinks bought or money spent on make-up, not to mention all the psychological costs and the guilt issues that many of us have. It’s a shame that we do, as sex is probably the most natural pleasure in the world. It’s possible that we haven’t really adjusted to the reality that’s relatively new in evolutionary terms that it can be had without risk of pregnancy. After the events of 9/11 casual hook-ups increased dramatically as people thought they could die any second; in Africa where death is so prevalent that there’s no point in being scared of it, people fuck around like rabbits, though regrettably for them condoms cost a great deal more relative to income in spite of the fact that the world’s second biggest rubber forest is right in the centre of the continent. It’s interesting that we only legalized condoms here in the 80s when unemployment got up to 17% and the dole was pretty parsimonious compared to now. Did the government realize the insanity of preventing people from having the pleasure of having sex when almost every other pleasure was unaffordable? Only time will tell.

Right now, it’s easier to meet people than it ever has been. You can barely turn on your computer without being invited to join some dating site, although they don’t always turn out to be free. I didn’t really think we had a culture of swing parties here like they do in places like California… until I googled. There’s one called swing4ireland.com which lists “dogging” locations of which there are 15 listed in Cork alone. I don’t think Eamon de Valera would have approved… but he was a twisted, swivel-eyed psychopath who wasn’t even really Irish. On one level dogging sounds a bit primordial but it couldn’t really exist without the existence of modern inventions like the pill and condoms, and computers and mobile phones. It also shows how cheap sex has become in monetary terms, as up till very recently men would have had to pay a prostitute to engage in this sort of thing.

If you still can find no-one else to have sex with, it’s cheaper to have it with yourself now the internet exists. When I was growing up the only way you could view pornography was if there was a sleaze section in your local video library and the owner didn’t mind renting out porn to teenagers. Otherwise you had to go on a boat to Britain and buy some porn mags there. Staggeringly, the only porn mag which is fully legal in Ireland is Playboy, which is a bit absurd as any amount of pornography can be viewed online for free. Jack Nicholson said he had to get disconnected from the internet as there was so much porn out there, and the amount is almost infinite to all intents and purposes, as there’s more coming online faster than there is time to view it; any attempt to view it all would be heroic in it’s way. Almost all women find porn objectionable although when you ask them why you can never get a really clear answer. Many say that watching porn leads men to become sex criminals but there’s simply no evidence for this. Rates of rape are way lower in countries where porn is legal, and highest in countries like Pakistan and Bangladesh where you can’t even photograph a grown woman’s face. Many women complain, with some justification that men get paid more in almost every job, but porn is the one industry where women get paid more, and where men often end up committing suicide. I think women’s real objection to porn is that it gives men freedom over their sexuality which is something they’ve had all to themselves for most of history. Some studies actually show that men who masturbate frequently as adolescents are actually better when they finally get on the main stage (as it were). Masturbating also helps prevent prostate cancer. There is a certain degree of shame attached to it, though this probably dates from biblical times when people got married when they were thirteen or fourteen and there were barely enough people to keep the tribe who wrote the Bible alive. Today there are so many of us in the world that our seed is probably better of spilt.

With so many things becoming cheaper, you have to wonder where the all the extra money in our economy has gone. Actually, I’m pretty sure most of it has gone into the pockets of property “developers”. Some of it has gone into the bank accounts of fancy restaurant owners though. I very rarely eat in restaurants when I’m in Ireland as the prices are generally way beyond a joke. There’s one in Cork called CafĂ© Paradiso which is reputed to be the best in the British Isles and is defiantly the best I’ve been to, though I’ve only been to three or four others. Although the food is excellent, paying the E25 they ask for a main course just seems excessive. I read one piece on this restaurant in the Irish Times which contained the line “even though you won’t find any meat or fish served here, it’s not really a vegetarian restaurant” which, being meant as a compliment seemed to epitomize the attitude of the catering industry to vegetarians. But then restaurant critics always seem like they’re on a different planet to me. I remember reading one review when I was really bored that described a meal for E90 for one including wine as being ‘budget”. To put that in some sort of proportion, that’s what a third of the world’s population have to live on for 4 months of every year. That people can afford to spend that sort of money paying someone else to cook their dinner while some people are dying of malnutrition is a sad indictment on our society. But then, I really don’t like going into McDonalds either. Going into most restaurants for me is like going into a brothel and finding that all the women are less than 15 and then being made to feel like you’re putting them out when you say you’d prefer to be with an adult. Most of them hold vegetarians in complete contempt and regard us as a nuisance. Gordon Ramsey once tricked a vegetarian into eating a pizza with meat on it thinking that was funny, yet this is a man who Britain’s richest people queue up to patronize. Fortunately, we have our own places in most towns these days, you can find them on happycow.org. Vegetarian restaurants are cheaper for all the same reasons that it’s cheaper to cook food at home; the raw materials are cheaper, don’t take as long to cook and there isn’t the same culture of celebrity chefs there. The whole idea of celebrity chefs is a bit troubling to me as the Roman Republic collapsed shortly after it’s richest citizens started employing people to cook them sumptuous 7-course meals, which they would have employed slaves to cook. The parellels with today are worrying, as there is a new super-rich class which can afford to patronize the Ramseys of the world who, even if though don’t employ slaves, still treat their employees as if they were. Fancy restaurants are like a microcosm of our divided society. On the top, there are the fancy property developers and their trophy wives or girlfriends, listening to soft classical music, being waited on hand and foot. Underneath, in the kitchen, people are running around in a stygian morass of hot ovens and stoves, being yelled at by the head chef… it’s almost too good a symbol, actually.

Regrettably many people are virtually forced to eat out because they work such long hours, which is why there are so many fast food places these days. That economic bright spark whose name I can’t even bring myself to mention coined the term “Breakfast Roll man” to describe people who had to have ready made meals. A lot of the so-called economic “growth” of the last 30 years is really people paying for what they used to get for free, like having their food cooked at home, doing their own laundry rather than going to a launderette, etc.

When we used to hear the older generation saying they made their own fun we used to laugh but they may have been onto something. We’re never going to have as much money to waste as we did over the last 15 years. We need to simplify. Instead of going to fancy restaurants we should have pot-lucks. Instead of going to expensive bars we should have house parties… after all, we paid enough for the houses and even if we rent them they are still a bit overpriced. Instead of buying a big DVD collection we should rent them and then have our friends over to watch them.

It’s ironic that Bertie Ahern is an acolyte of Robert Putnam who wrote Bowling Alone, a study of modern alienation which shows how community values have been eroded. No-one in Ireland did more to atomise the population by forcing us to work longer hours, have longer commutes, and spend less time with our friends and family. Now the bubble has burst, hopefully things will get back to the sense of community we once had.

Stuff Sucks

As a budget shopper, I go to a lot of charity shops. I love their crazy randomness and I love how hygienic they are compared to rummaging round in garbage piles like they do in Africa. I love that you get really cheap things for yourself and somehow help someone else in the process.I love that they call them Charity Shops here, in the US they call them thrift stores which emphasizes the cheapness over the magnanimity. Most of all I love that stuff that would otherwise get thrown away gets used again. I’ve noticed a few things changing there over the years. For one thing, there are definitely more of them. 15 years ago there was only one in Cork, now there are over a dozen. The quality of stuff there has improved remarkably as well, and they’ve got way pickier about what they’ll accept. I noticed one had a sign up that said “no toys” because they were getting more toys than they could sell already. I once offered one woman help donating stuff but I realized she had about half a dozen bags in the back of her SUV and was basically “donating” to get out of paying bin charges. I heard that in London people anonymously “donate” stuff in the middle of the night and other people come along and scavenge it from outside the shop doors.

The horrible thing is that only about 20% of the stuff we buy ends up getting recycled in this way, most of it ends up getting buried under the ground or else incinerated. There’s a floating island in the Pacific that’s the size of Texas made entirely of trash.

Clearly, we are drowning in stuff. My nieces have 10 times as many toys as I did when I was a child, and I probably had 2 or 3 times as many as my parents did. Adults have more toys as well, and bigger toys, bigger cars, bigger TVs, more powerful computers and phones and cameras, many of which have planned obsolescence built in so people will have to buy the new model next year. When I was a kid there was just soap, shampoo and toothpaste in the bathroom but now in the same bathroom you can find moisturizer, mouth wash,conditioner, facial cream, hand toner, and exfoliating body wash. We’re not making any of this stuff ourselves like we used to in the old days. Since China joined the WTO in the early 90’s, consumer goods have constantly got cheaper making it seem like we are far richer than we are.

I’m immune to none of this consumerism myself. I’m writing this on a netbook I got a few months ago after my old one broke from constant overuse. I don’t suspect this one will last that much more than a year. I have an mp3 player and a camera that will probably break as well, and its usually cheaper to replace stuff than get it repaired as people get paid less for making stuff in China than they do for fixing it here. In the current economic system, it makes more sense that stuff doesn’t last as more money is added to GNP when stuff is bought; apparenty, almost 70% of the US economy is based on consumer spending and it’s probably not much lower here.

This can’t go on forever, which is probably a good thing, as most consumer goods are produced in factories in China that employ virtual slave labour and run on horribly polluting and inefficient coal power. While I’m not seeing any signs that consumer products are becoming more durable, at least we are starting to make an effort to re-use and recycle more things.

everything I’m wearing right now is recycled in some way, except for my underwear and socks, which cost me e1.50. I got the pants for e2 and the sweater for $1.50 when I was in the US. The t-shirt was gift from someone who didn’t want it anymore. I’m not wearing any shoes, I did kind of splash out e18 on the pair I have though they are a fancy brand that would have cost more than e100 new. I have to confess that I end up buying a lot of women’s clothes as I have a fairly svelte figure from eating a vegetarian diet though nobody ever notices this until I point it out to them. everyone I knew was complimenting me on a new “shirt” that I was wearing but they all got a big aghast when I told them it was really a blouse. I estimate that about 80% of the stuff you find in charity shops was originally worn by women, as they get some sort of endorphin rush from shopping that men will be doomed never to understand no matter how many books on evolutionary psychology we read. I saw one ad for Oxfam which encouraged women to donate their clothes to Oxfam as it made more space for new ones, which is the sort of conspicuous consumption on the part of westerners that they should be discouraging. Most of the clothes we buy are made in either Asia or Latin America by people who get paid less that we could possibly live on here. Clothes are made a number of ways. If made from animal skins, they are responsible for a great deal of land use and a varying amount of cruelty, plus no end of methane emissions. If made from crops like cotton, they are still responsible for a lot of land use, a huge amount of petrochemicals and something close to slave labour at the harvesting stage. If made from synthetic fibres, then they are basically made from oil which is finite resource that is going to run out pretty soon. Ironically, the type of fibre that has the least impact is hemp, though because of it’s associations with a certain drug isn’t subsidised so ends up costing more than anything else so only pretentious bobos wear it.

I read to my astonishment a while ago (I normally don’t get astonished that easily) that the average Irish student spends on average e20 a week on clothes. I barely spent e20 a year on clothes when I was in college and somehow managed never to freeze to death or get arrested for indecent exposure. I think it’s fair to say that not everyone spends that amount so some must be spending more than e1500 a year. Imagine how much they must be spending when a regular income comes in. I read that 10% of British women have more than 30 pairs of shoes and that the average American woman has the same amount. I understand (sort of) why women like buying shoes so much though I really can’t remember any of the shoes that any of my ex-girlfriends wore except for one garish pair of floral wellies that were purchased for electric picnic in 2005. It may be true that shoes are a factor in considering a mate for some males, though for most of us, natural good looks, breast size, personality, sense of humour, intelligence and the ability to pretend to be interested in football are more important.

I remember reading this one article in the Tribune about women’s love affair with shoes that included the line “While most men can get by with one black pair and one brown pair…” and asking myself what sort of fancy men that journalist was hanging out with that owned TWO pairs of shoes. (Full disclosure: I have a pair of hiking boots in addition to my shoes. They cost e20). The funny thing is that after almost 40 years of female liberation, men still do most of the outdoor work in western countries, most of the jobs that involve standing on your feet or walking around like police work, security, construction, agriculture, etc, yet we spend a fraction as much on shoes as women.

We spend an even smaller fraction on handbags (I’m guessing close to 0%, even though you see some metro-men with man-bags these days). I partly understand the need for handbags, as our female ancestors were primarily gatherers and they must have needed some sort of receptacle to keep the berries in. However, in those days they probably used the same receptacle till it wore out, whereas today some women say they “need” different handbags for each occasion. I really don’t know what happens to women who wear say, a shoe-shopping handbag to a parent-teacher meeting, but I know that getting kicked in the testicles is definitely worse. It may seem to a woman that having a fancy handbag is a way of conveying to the world that they are successful career women, but to a man it just makes them look like people of expensive taste and that’s not always a good thing.

We don’t really need any of these new clothes. If all the clothing factories in the world shut down right now, we would have enough clothes to keep us going for many years in spite of the fact that most of the clothes we buy are made from fragile, transient materials. Travelling around Africa, Asia and Latin America in noticed that almost everyone was wearing second-hand western clothes emblazoned with logos like “Tennessee State Spring Break 2003” and the like. (I also saw some Cork GAA shirts) There’s probably a more environmentally friendly way of distributing clothes than making them in Asia then shipping them to the US or europe where they get worn once or twice then shipping them back to Asia, but none that works within the current economic system, as the people who make clothes can’t afford to buy them and have to wait for the people who buy them to throw them out.

The bizarre thing is that even though 80% of our clothes go to landfill, we still generate enough used clothing to clothe everyone in the third world, or so it can seem when you travel around there. I think we are starting to wake up to the fact that we have so much more than we need and are starting to share things among each other. There’s a place in Dublin called Swop Shop (www.swopshop.ie) where people exchange clothing. Browsing through their website, it seems that it’s mostly orientated towards women though I’m sure there’s some men’s stuff there too. But it’s okay if there isn’t… we still have charity stores. There’s another site called gumtree on which you can find all sorts of stuff, often for free. While most of the free stuff seems to be unplanned progeny of pets, there’s some useful like bikes, chairs (good for sitting), coal, barbecues and the like. Some chancer from Cork also has an ad asking for a “free motorbike, mini moto, petrol go cart or quad” I wish him well in his quest. I don’t see anyone offering their golf chalets or the use of their racehorses, not that that surprises me that much. When I used to work as a fundraiser it was always lower-middle-income people who would donate while people in fancy suits would walk around me like I was a piece of canine excrement. People don’t get rich by being generous, except for Angelina Jolie.

Also some bartering on the site which is another way to save money although often someone will come out a deal better than their barteree . browsing through the site, I see someone offering 9 acres of land for a flat in Limerick, a rowing machine for a mobile, 2 BMWs for one car (sic) and someone wanting to swap “electrical work for drums”. Some conventional economists would regard this as being part of the black economy, but they were probably the same economists who thought it would be a good idea to build a load of houses that nobody was going to buy.

Still, no end of stuff ends up in landfill, which isn’t a surprise as we buy so much crap that either seems like a wise investment or an emotional pick-me-up at the time. Flicking through the argos catalogue, I see 57 types of hair straightener, 40 curlers, 9 camcorder bags, 28 exercise bikes,22 treadmills, 14 rowing machines, 23 car seat covers, 6 “leaf blowers”, 6 “power kites”, a “garden vacuum” a flying alarm clock, a silver digital photo keyring, and pretty scary-looking “spy pen” .

Does any of this stuff make us happy? The short answer is “No”. psychologists agree with each other on few things, but one of those is that people stop being more contented when they reach a certain level of income, and that level is well below the amount you need before you can splash out on things like leaf blowers. But just as people who are obese often have a gene that impels them to eat food that would have been beneficial at an earlier stage of evolution, we are stuck with a desire to accumulate things in times of plenty, even though most of the things we buy now aren’t built to last.

I’m probably not the first to point out that a treadmill is the perfect metaphor for modern life. Many of us choose a life where we have to keep walking faster just to remain in the same place. Buying an actual treadmill may be a sign that you are on a bigger, metaphysical treadmill, feeling pressure to look good but also to eat the many products that are advertised on TV and shouting at us from supermarket shelves. I remember working as a gardener for one guy who had a treadmill in his basement. even though I wasn’t planning this book on thrift at the time, it still occurred to me that instead of paying us 300 quid and paying roughly the same again for the treadmill, he could have got some exercise and some fresh air into the bargain by doing his own friggin’ garden and saved himself 600 quid, but I wasn’t in a position to say that at the time. Here’s a funny thing; and by “funny” I mean bitterly, painfully ironic: when I was looking up the cost of a treadmill on the argos website, I found it under “Sport and Leisure.” What sort of twisted, warped society have we created where sweatily struggling to keep up with the pace of a machine built in a coal-fired plant in China somehow constitutes leisure? When Thorsten Veblen wrote Theory of the Leisure Class he was talking about people who sat around living on the toil of others, not toiling on treadmills themselves.

Here’s a definition of Leisure from the good people at dictionary.com

–noun

1. freedom from the demands of work or duty: She looked forward to retirement and a life of leisure.

2. time free from the demands of work or duty, when one can rest, enjoy hobbies or sports, etc.: Most evenings he had the leisure in which to follow his interests.

3. unhurried ease: a work written with leisure and grace

enjoying a leisurely stroll along the beach, or a leisurely few hours playing with your kids, or some leisure time listening to music… sure. But sweating on a treadmill… please!

That guy who owned the treadmill had an SUV as well (Quelle surprise, as they say in Kinshasa). SUVs have a really useful function in society. In Gunter Grass’s excellent novel The Tin Drum a young boy in late 20’s/early 30’s Germany develops the ability to drill holes in windows with his shrill, piercing voice. He stands behind lampposts and drills holes in Jewelry shop windows and waits to see who steals stuff from them. As literary metaphors go, it ain’t that subtle.

Today we can all tell who the greediest, most selfish people are in our society, and we don’t need any special powers conferred on us by a magic realist novelist. They’re the ones behind the wheel of an SUV. It’s true that some people need SUVs, like Park Rangers and people who live on really rough land in places like Donegal. The people who actually own most SUVs are people like drug dealers and property speculators. Many bought them in the early 2000’s when oil was really cheap and the expectation that it would remain cheap as the Middle east became a US colony. Now they can’t afford to run them in many cases and can hardly give them away. My heart bleeds for these people, it really does. It bleeds so much that if you drained the blood you could save the life of someone that’s been in a crash with an SUV, of whom there are quite a few. There they were, buying gas guzzling behemoths, pumping tons of greenhouse gases into the athmosphere, using up rapidly diminishing resources, all so everyone could see how rich they were, and to be fair, keeping their kids safe while endangering everyone else’s. now they’re stuck with them, waiting for oil to get cheap again. Ain’t gonna happen, folks.

Unfortunately, it’s not just a matter of leaving SUV drivers stew in the own juice. By driving such big cars they push up the price of fuel for everyone. They push up the price of food as well, as they drive demand for biofuel, which has caused riots in Mexico and startled looks here. In some countries people have taken direct action against SUV drivers like slashing their tyres and spray painting offensive graffiti. I don’t believe in doing stuff like this, partly because it’s illegal and largely because it often strengthens people’s resolve to keep doing what they are doing. More subtle things like cycling slowly in front of them and not letting them in at intersections, might, if performed on a mass scale, be more effective.

I don’t even know how to drive. When the cost of depreciation, insurance, petrol and maintainence is taken into account it’s estimated that it costs €10,000 a year to keep an average family car, and that’s more than I’ve ever earned in a year. Some people are surprised when I tell them this, particularly in the US, where I usually have to explain 2 or 3 times, though the class my brother teaches were surprised to learn that my sister, my other brother and I don’t drive as well.

Except when I’ve been travelling and been really near some fascinating places that can only be reached by car, I’ve never really regretted not being able to drive. The advantages of using a bicycle are enormous. Obviously, it’s way cheaper: I estimate the cost of maintaining a bicycle at around e300-500 a year, less than a twentieth of what it costs to maintain a car. If u pick up a bike second hand then it works out even cheaper. I used to pick up cheap bikes that the gardai had recovered though these days they just have one annual auction. They can still be found in second hand stores, in the classified ads section of newspapers, on gumtree and on craigslist. It’s getting harder to find cheap bikes as demand is increasing so much but you can get lucky some times.

It’s not even that much slower to get around a city by bike, in fact one British study concluded that it took 4 minutes less to complete a certain journey by bike, and that was a controlled study where cyclists kept off the pavement and stopped at red lights, which not all cyclists do. Motorists, particularly SUV drivers hate it when we cycle “guerrilla” style as it gives us a competitive advantage over them in the race to get wherever we’re going. But then, we don’t have to worry about getting penalty points or losing our no-claims bonus.

It’s a bit paradoxical that motorists are forced to get insurance to drive while cyclists aren’t as cycling is obviously more dangerous: around 4% of road deaths are cyclists though they only make up around 1% of total traffic on the road. There are other downsides to cycling; videlicet, getting wet, getting sweaty and the fact that you need to eat more, though this won’t be a problem for everyone. In my chapter on travel, I estimate the relative cost of “fuel” for biking and driving long journeys, and even though there are some variables and intangibles it invariably works out cheaper to cycle. In urban areas, the differential is more marked as cars use up a lot of energy when stopped at lights while bicycles use none ( sometimes you really have to stop at lights.)

As for using public transport… well, it’s cheap, I guess. The buses in Cork boast that you can buy a monthly bus pass for the cost of a tank of petrol, and they’re probably right. You are left at the mercy of arbitrary timetables, surly bus drivers who lately are often close to being monoglot Polish speakers, shaky, smelly buses, and bus stops which often aren’t covered. It’s not that surprising that so many people who commute to school by bus are pressurizing their parents to let them learn to drive. I was the exact opposite. My dad couldn’t wait for me to learn to drive as this would have reinforced the middle-class status which he worked so hard to achieve, but even as a teenager I considered cars to be smelly, polluting beasts. I never had to get a bus to school though.

I don’t understand why the government makes public transport such an unappealing choice and forces so many of us to buy cars. This is the way it is in the US, though there they used to make most of their own cars and drill most of their oil until the 70’s, and still have some oil left.

I heard when Ireland joined the eurozone the economy got a big boost as people spent the money under their blankets on new cars, as we had two years previously when people rushed to buy “00” registered cars. I fail to see the economic logic of this, as we don’t produce cars here, we don’t produce any of the components of cars here, and we don’t produce any of the fuel for cars here (we are starting to grow rape for biofuel, which I disapprove of enormously. In the future we may be able to generate fuel for hydrogen cells from either wind or wave power, but no cars bought today will be able to run on that.) So it seems to me that those petrolheads could have given as big a boost to the economy by giving the dusty old pounds to random people on the street.

If you really have to drive, and I accept that if you live in a rural area and/or have a small family you might not have a choice, the only advice I can really give is to have a small, fuel-efficient car, to go online and compare the cost of different insurers (see, for example. www.compare.ie or www.compareireland.ie), to buy a used car from a trusted dealer, to check out a petrol-price comparison website. Most of the latter are fairly localized, if there isn’t one in your own area you should hook up with someone who knows HTML and set up your own one. Also, have your tyre pressure checked regularly as a lot of fuel is wasted as a result of tyres not being pumped up enough. Or just get a bicycle instead.

Oddly enough, fancy stereos seem to be going the way of the dinosaur, by which I don’t mean that I expect anyone to be reassembling them in 65 million years time and speculating about what their output in watts was. I remember my dad spending £1000 on one in the early eighties which on the cinema-ticket index would be about €4500 today, while the most expensive one in the argos catalogue today is a mere 999.99. It had all sorts of buttons on the front, most of which did absolutely nothing. It had massive speakers which were almost 3 feet long and you could feel vibrate like those deaf kids in Children of a Lesser God. As well as a woofer and a tweeter it had a so-called mid-range speaker which just seemed to amplify the scratchiness on LPs even more. The one after that had a graphic equalizer which I used to fiddle with all the time until I realized that the way to achieve optimum sound quality was to leave it alone. That didn’t stop me from arguing with my friends in the middle-class enclave in which I grew up about whose dad had the coolest stereo. I don’t even have a hi-fi at the moment. I had one that I bought for €70 second hand that I used to plug my ipod or laptop into but it mysteriously disappeared after I went on my last road trip. Surprisingly enough, the sound quality on the laptop I’m using now is quite good.

As I alluded to above, we use a lot more things to wash ourselves with than before; though just as we buy more shoes even though we’re on our feet less than ever, we do less work which involves getting dirty than ever before yet buy a plethora of cleaning and “personal care” products which I enumerated early on in the chapter… and that wasn’t all the stuff you can get in supermarkets. Some people would argue that it’s no harm to have all these products as you can’t be too clean. Well… you can be too clean, actually. If you aren’t exposed to any harmful germs you become more and more sensitive to disease especially to new strains like the bird flu and swine flu. Some of them may be more harm than good in themselves, containing more chemicals than you can shake a stick at, many of which may be carcinogenic. Many contain aluminum which is implicated in all sorts of diseases, particularly alzheimers.

Richard Power’s novel Gain uses the personal care industry in the US as a metaphor for the whole country to pretty good effect. It starts off in the early 19th century where a family of German immigrants start making soap from animal fat and gradually make a business for themselves. By the start of 21st, the descendents have become lazy and spoiled as the company has to keep generating new needs for health and beauty products to keep going in the modern corporate world, most of them now made abroad and most made from petrochemicals instead of natural materials. Though much of capitalism is based on creating false needs, cleaning products are so apposite because we probably need them less than we did 200 years ago when most of us lived on the land and got genuinely dirty every day, and probably could have used deodorant more if it had existed at the time.

I used to wear anti-perspirant in school, partly because we used to wear almost transparent light blue shirts which would turn navy in any area where we sweated. This was pretty embarrassing, though the upside was that the girls wore the same shirts and we could see the outlines of their bras, and as you may know teenage boys live for moments like this. When I found out that sweat was your body’s way of regulating your temperature and secreting some chemicals like urea, I thought it was better to let it flow, and started using deodorant instead. I kept wearing this until I travelled to South east Asia where the mosquitos who carry malaria are attracted to sharp odours. After that, I never got back into the habit and have never really regretted it. If anything, I’ve actually had more luck with women since then. Some scientists suggest that men give off natural pheromones that women subconsciously detect and wearing a spray made from artificial chemicals can only confuse that process. And they are all artificial, no matter how natural and earthy they sound. Most of them will cease to exist when the oil runs out and that may be in your lifetime so you may as well stop now.

I still use shampoo, though some hardcore environmentalists insist it’s not necessary. Apparently our hair secretes it’s own fluids naturally which adding hot water and chemicals destroy. The catch is that, if you’ve been brought up using shampoo as I have, it takes around 6 weeks for your hair to start naturally cleaning itself, and this is a long time to go without washing your hair at all. Some brave souls do manage it though, like Leo Hickman, author of the excellent A life Stripped Bare, though, it should be pointed out that he is almost completely bald. I still have soap as well. Generally, I use soap that doesn’t use animal fats, though this can be hard to find. I also still use toothpaste and don’t intend to ever stop as keeping your teeth clean is way cheaper than going to the dentist and paying for whatever cheers you up after having been to the dentist. It’s one thing you shouldn’t scrimp on, the cheap toothpaste in Tesco’s being particularly useless. I also use floss, though not as much as my dentist would like. I really don’t recommend the “value” floss in Tesco’s… take it from someone who’s learned the hard way.

Moisturizers and skin creams aren’t really that necessary. The best way to have smooth skin is to have a diet that’s low in saturated and trans-fats and high in fruit and vegetables and omega oils. As for conditioner, I just want to wash my hair and go, I don’t want to put freakin’ conditioner on it. I have curly hair, so using it just makes me look like Shirley Bassey.

There are a few things you can spend money on that will actually save you money in the long run and also help the environment. energy-efficient light-bulbs are an obvious example, as they use only a fifth as much power as the older ones, which account for about 20% of our electricity bills. If you live in your own house, it can be worth investing in insulation to keep heating bills down. The last time I was living in an apartment where I paid all the bills, I never paid more than e7/week on electric bills even though the heating was electric. It was basically a matter of moving my whole life into the bedroom and having the heating on there for around 2 hours every day. If you live in your own place it’s worth looking into a cost/benefit analysis of getting either a wind or solar generator. These are getting increasingly more affordable and the time is going to come when you can’t afford not to have them. even in our mild, overcast, soft-day-thank-god country it’s possible to live off-grid if you use energy sparingly.

Other domestic appliances are complex in terms of cost-effectiveness. Microwaves can save you a lot of money as they use far less energy than ovens though if you buy a cheap one it can break down and you are saddled with the cost of replacing it. Bread-makers can save you a little on the cost of buying fresh artisan bread from a baker but not on the cost of buying mass-produced bread from the supermarket. They also make a god-awful amount of noise which the smell of fresh bread in the morning doesn’t always compensate for. Plasma TVs might seem like a one-off investment until you get the next electricity bill… they use around 5 times as much power as a regular TV.

Having become an uncle in the last few years I’ve seen how children get drawn into the consumerist lifestyle. I don’t know how much things have changed since I was a child myself, I remember when I was a kid looking at all the ads on TV for toys and wanting all of them. I remember looking through the Mothercare catalogue when I was about 5 and asking my mum for almost every toy there. It’s possible that some mothers would actually accede to that demand these days. My mother used to work full time though was somewhat of a pioneer in that respect, though that was in the austere, pre-Celtic days when almost every kid had no more than a mere handful of toys to play with. When my nieces were born it was a little depressing to see their parents’ families falling over each other trying to buy more presents for them, particularly as most of them are made in China and this doesn’t augur well for their long-term future.

Parents are able to afford all these toys partly because so many more women are working these days though much of the money gets sucked up by mortgage payments. It’s unfortunate that people can’t spend more time with their children instead of paying someone else’s children in Asia to make some toys for them, but that’s how it is for many people these days. It might not be that way if people didn’t feel a “need” to “own” their house, but that’s the choice many make. Ideally we could all work 20-25 hours and live within our means; ideally a lot of fake jobs could be abolished and all the unused houses turned into low rent accommodation for working families… the imagination isn’t there to make that work though.

Full disclosure: I buy almost as many toys for my nieces as anyone. I buy almost all of them in Charity shops, where the alternative is going to landfill. The great thing about kids is that they can’t tell if stuff is new or not until they are about 5. Generally charity shops wash everything, though it doesn’t hurt to wash them again, unless they are non-machine washable in which case either the toy or your elbows get hurt. When I have bought new toys, I’ve tried to avoid buying toys from China though this is easier said than done as 90% of toys are now made there. There’s one specialist toy store in Cork and I’m sure there are some in other big towns where you can buy quality, european-made toys though Irish-mde products are thin on the ground. If you are skilled in crafts it can be really satisfying to make your own toys, though some kids can be sniffy when they receive non-branded products.

The process of indoctrination into consumer society continues into our teenage years. To be fair, it’s not quite as bad as in the US where some schools have “Coke Days” and “McDonalds Days” though you can see it heading that way. Studies have shown that many children are more likely to recognize brand labels than types of flower that grow in their area.We are already fairly brand-conscious as kids, but the process goes into overdrive when we hit puberty, when we suddenly start “needing” to wear the most fashionable clothes and having the most up-to-date mobile phones. I’ve never been that interested in fashion partly because I’m a male and partly because I grew up in a rural backwater, although having said that my sister grew up in the same place and she’s a regular fashionista. To be fair, a lot of males get suckered into buying clothes they don’t need, football shirts being a particularly egregious example. I like watching soccer on TV as much as the next man, and do have a favourite team, though I’m not saying which one. The idea that you “need” to have a new kit every year, and an away kit into the bargain strikes me as a bit ludicrous, particularly when they are made for a song in Asia and the club keeps around 2/3 of the cost which ends up in the wage packets of the spoiled monkeys who play for premiership teams.

As those Yorkshiremen in that Monty Phython sketch might say, there weren’t no mobile phones when I was at’ teenager. Well, there were, but they were the size of a brick and couldn’t send text messages or take pictures or play mp3s and only stock brokers carried them around. I avoided having them until 2004 by which time it was virtually impossible to get by without one in a western country. Actually, it’s hard to get by without them even in the developing world. When I went to Kenya I was surprised to see so many of the local slum-dwellers having fancier mobile phones than me. They are an excellent example of how everything has been commodified. In the old days people didn’t need phones because we lived in small towns or urban communities where people knew each other and there were fairly limited social options. People used to leave their doors open so friends could visit, whereas now we call each other up at great expense. People weren’t as scared to leave their kids play unattended as there weren’t so many media scare stories about paedophiles although if anything there are probably less of them around now than ever before. Nowadays, parents are afraid to leave their kids go anywhere without a mobile.

If you are fairly careful with mobiles, they shouldn’t cost that much. If you choose pay-as-you-go and use the web to send free texts, and only call when it’s really necessary, then they shouldn’t burn that big a hole in your budget. Then again, if you have access to the web, there are all sorts of ways you can communicate for free, like skype, yahoo messenger and msn messenger. It seems to me that Meteor is the cheapest provider and that Nokia are the most reliable, longest-lasting phones, though opinion is divided on this. I had a Sony-Eriksson which had all sorts of fancy applications but started to break after 6 months. Iphones and blackberries are really not worth considering if you want to save money. Funnily enough there’s a money-saving app for the iPhone which can be had for a very reasonable 79c though when you have to pay €45/month minimum subscription the irony won’t be lost on some people.

Oddly enough phones seem to have got more expensive in the last few years when everything else has got cheaper. When I got one in 2004 I paid €100, got €80 free credit and got a free DVD as well, and that was before you could stream any movie you wanted online. When I got one a few months ago from the same provider (Meteor) it cost only €50 but came with only €20 of free credit which I still haven’t got and no sign of a free DVD.

It’s possible to do so much for free online these days, as I show in the next chapter, that it can work out cheaper to have a computer than not to have one. It makes more sense to have a laptop as they use so much less energy and higher portability. There are great bargains to be had at the moment on eBay although if you buy a computer second hand it may not last all that long. While Acer and Fugitsu-Seimens are the cheapest, it may be worth splashing out on a slightly more expensive one as they can last years if you are careful about which illegal files you download. Again, I wouldn’t dream of buying an Apple as they aren’t worth the extra money. The new generation of netbooks are really cheap though they can crash if you try using more than 2 applications at once though I’m using one right now and listening to music while writing this. It cost me €260 though it doesn’t come with a CD drive so it’s going to end up being more like €300 after I pay for an external disk drive. Some are given away for free if you agree to a certain broadband providers plan which ends up being way more expensive.

Sadly, computers still aren’t being built to last. The technology is moving so fast that the one I have now would have cost twice as much and taken up 3 times the size 4 years ago. It won’t be able to handle the latest operating system which means it won’t be able to run some of the software that comes out in the next few years. While some obsolete computers end up in developing countries and others are stripped down and recycled many are just thrown away. Many of the raw materials like Coltan, a rare alloy which makes all the minaturisation possible; come from conflict zones like DRC where there is a huge blood price to be paid. It’s estimated that for every gram this computer and every other weigh around 70g of minerals had to be mined.

I read a typically doom-mongering, hysterical, Chicken-Licken report in a newspaper that tried to alarm us all by letting us know that consumer spending was down by a massive 13%. If this were concentrated at the top of the social spectrum then it would definitely be a good thing, though sadly the opposite is probably the case. It’s presented as bad news because a mystical, ineffable beast called “the economy” needs us to spend more money for it to stay alive, while on the other hand a very real entity called Planet earth needs us to consume less stuff to stay alive. Sadly, our politicians have taken the side of the economy and want us to get back to our old, high-spending ways as quickly as possible. It’s probably better that we use what we already have as best we can. We’ll have to downsize eventually, as the coal and oil will definitely run out eventually. What better time than now?